Champaign, Il (Chambana Today) Marketers today are under pressure to be everywhere. But spreading across too many platforms can dilute your message and confuse your strategy.
Instead, focus on channels that complement each other, reach your audience naturally, and drive real outcomes.
In today’s fast-moving marketing landscape, brands are overwhelmed with options like streaming platforms, social media ads, influencer campaigns, podcasts, CTV, Over-the-top (OTT), Cable, TV, Billboard and so much more.
It’s easy to get caught chasing shiny objects or trying to be everywhere at once. But often, the smartest strategies are the simplest ones that blend reach, relevance, and response.
It’s easy to get caught chasing shiny objects or trying to be everywhere at once. But often, the smartest strategies are the simplest ones that blend reach, relevance, and response.
Enter what I like to call The Power Trio: Radio + Search + Display, which we refer to as:
Get Wanted + Get Found + Get Chosen
This classic yet highly effective combination cuts through the noise, connects the dots across the customer journey, and delivers results without unnecessary complexity.
Radio still reaches more Americans each week than any other platform—more than TV, streaming, or social media. It’s a passive, low-friction medium that fits seamlessly into daily life: during commutes, workouts, or while cooking dinner. It builds emotional resonance and familiarity. It’s the voice of your brand—literally. When someone hears your message repeatedly in a trusted format, you create brand recall. #Get Wanted
After hearing a brand on the radio, what do people do next? They search. Google is the modern reflex of curiosity. A strong search strategy ensures that when your message sparks interest, you’re right there ready to catch that intent and turn it into action. Whether it’s branded search (“AbcABC Roofing”), or category search (“roof repair near me”), having a well-optimized presence ensures you’re not just memorable—you’re findable. #Get Found
Display ads keep your brand visible as people browse the web, read articles, or use apps. After hearing your message on the radio or searching for your business, display ads serve as visual reminders—helping to reinforce familiarity and build trust over time. Most people don’t convert on the first visit. Retargeting brings back visitors who’ve already shown interest—whether they searched, clicked, or visited your site. These are warm leads, and retargeting keeps you in front of them, increasing the likelihood they’ll return and act. #Get Chosen
This works well because it is a full- funnel balanced strategy. Radio starts the conversation, Search answers the question, and Display with retargeting keeps it going. Plus, you can measure search volume lift after radio campaigns, track clicks and conversions via display, and monitor how each channel contributes to overall ROI.
Let’s connect and explore how a fully balanced strategy can drive results you can see, and measure. Send Jamie an email to schedule your marketing consultation or visit them on the web at Illinimediagroup.com.